Ben Seitz-Sitek
Co-founder and Head of Sales & Customer Success
Ben previously worked at Carpe.io in data acquisition, go-to-market strategy and engineering roles. Before that, Ben worked in market analysis in the pharmaceutical industry.
LinkedInAbout DealSurface
Built for selling into insurance.
DealSurface is an insurance-focused go-to-market solution. It builds ranked, product-specific pipelines so vendors selling into insurance reach the right companies, buyers and messages faster.
For vendors selling to carriers, MGAs, agencies, brokers and reinsurers.
- net-new qualified pipeline in week one, for typical customers
- $1M+net-new qualified pipeline in week one, for typical customers
- classified carriers
- 6,600+classified carriers
- classified MGAs
- 1,400+classified MGAs
- The companyDonegal GroupMoving its claims systems to the cloud
- Your championVP, Claims Operations
- What to saySaw Donegal is weighing Guidewire Cloud. Teams mid-migration often rethink claims intake first. I see you'll be at ITC. Can we meet to talk through the estimated impact?
- The evidence underneath
“…assessment of the benefits of migrating its on-premises Guidewire claims, billing and policy administration systems to the Guidewire cloud platform.”
Donegal Group 10-K ↗
Why we built DealSurface
“It currently takes months to uncover the relevant information and build an approach for one solution at one carrier, let alone multiple products across the entire market. We built DealSurface to deliver that across the entire market at once: which carriers to approach, who to speak to, and what message to deliver.”
DealSurface was born inside insurance. John and Ben previously led Product and GTM at an insurtech that provided commercial underwriting data and casualty fraud tools to the top 50 P&C carriers, where they lived the long sales cycles and buying by committee, and saw how poorly other go-to-market tools served the industry. After more than 100 conversations with insurtech revenue leaders and early beta testing, they formally launched DealSurface in May 2026.
John Stair
Co-founder and CEO
Before DealSurface, John was a product manager at Carpe.io for its claims solutions and later its commercial underwriting data products, leading projects that helped carriers turn web data into insights about their books of business. Earlier, John was an engineer developing manufacturing processes.
LinkedIn
Chris Luiz
Advisor
Chris is co-founder and CEO of Scout InsurTech, the community connecting carriers, brokers, MGAs and investors with the startups reshaping insurance, and he runs Scout Advisory. He has put hundreds of insurtechs in front of carrier innovation teams and knows how carriers evaluate, pilot and buy. A true carrier whisperer, Chris is also a multi-time founder, including InsurTech Ohio. At DealSurface, he advises on go-to-market strategy and insurance industry dynamics.
LinkedInFrom the right company to the right message.
What DealSurface does: describe a product, and it finds the insurance companies with proven need for it, the people who own the problem, and what to say to them.
- 01
Product-specific sales pipelines
Ranked for your product, module by module.
- #1Harbor Mutual★★★★★
- #2Safety Insurance★★★★★
- 02
Evidence-backed buying signals
Every account links to the passage behind it.
“Our SIU group is piloting image fraud technologies to reduce loss in personal auto…” - 03
Buying committees and stakeholders
The roles that own the decision, per account.
Peter Thompson, Head of Special Investigations - 04
Messaging and outreach drafts
Openers that cite what the account said.
“Peter, saw your SIU group is piloting image fraud technology…”
Acrossall your products,thousands of prospects,tens of thousands of buying committee members.
Horizontal tools see one bucket. DealSurface sees the market.
| Dimension | Horizontal tools | DealSurface |
|---|---|---|
| Built for how insurance works | One “insurance” category, with filters built for other industries | Carriers, MGAs, agencies, brokers and reinsurers, modeled by group, line of business and state |
| Product‑specific, not company‑generic | Targets companies | Targets your product, module by module |
| Evidence you can check | An intent score | A linked source passage behind every prospect |
| Relationships over volume | Helps you send more | Shows which relationships to invest in |
Company facts
- Company
- DealSurface, Inc.
- Type
- Insurance-focused go-to-market solution (software and services)
- Founded
- 2026
- Founders
- John Stair, Ben Seitz-Sitek
- Headquarters
- Santa Barbara, California
- Coverage
- 6,600+ classified carriers · 1,400+ MGAs · growing coverage of agencies, brokers and reinsurers
- Data sources
- LinkedIn, statutory and regulatory filings, Department of Insurance documents, earnings calls, press releases, ratings agencies, trade publications, conference talks, web data, news and more
- Pricing
- From $10,000 per year, priced by market size and number of products, not seats
- Typical customer results
- Typical customers add more than $1 million in net-new qualified opportunities to their pipelines in the first week
- Included
- REST API and MCP server
- Also available
- Go-to-market engineering services
- Compared with
- Apollo, ZoomInfo, 6sense, Instantly, WhiteWhale, Salesmotion
Frequently asked questions
More in pricing, the API and MCP docs and why teams choose DealSurface.
What does DealSurface do?
DealSurface builds ranked, product-specific sales pipelines for vendors selling into insurance: which companies to engage and why, the stakeholders relevant to your solution, and what message to deliver. Every recommendation is backed by evidence from authoritative sources.
Why do horizontal sales tools struggle in insurance?
They usually lump the whole industry into one "insurance" category, and their filters don't match how the market works: carriers, MGAs, agencies, brokers and reinsurers, each writing different lines of business in different state markets. DealSurface models that structure so you can find the right companies and the right people at them.
I already use Apollo, Clay, HubSpot or Instantly. Is DealSurface still a good fit?
Yes. DealSurface complements all of them: it tells you which insurance accounts need your product, who to reach and what to say, while those tools handle contact data, enrichment, CRM and sending.
Who is DealSurface not for?
Very large enterprises, B2C sales teams, and teams that are happy with their existing horizontal sales tools.
How long does it take to get started?
A few minutes. Tell us what your product does, share a link to your marketing materials and who you sell to, and you'll have a list ranked by proven need in under an hour, with outreach possible the same day.
How much does DealSurface cost?
Plans start at $10,000 per year and are priced by market size and number of products, not seats. Every plan includes API and MCP access plus credits for AI outreach drafting and premium data enrichment.
What data is DealSurface built on?
DealSurface draws on LinkedIn, statutory and regulatory filings, Department of Insurance documents, earnings calls, press releases, ratings agencies, trade publications, conference talks, web data, news and more, so every prospect comes with evidence you can check.
Which insurance companies does DealSurface cover?
Carriers are our deepest coverage today, with 6,600+ classified carriers, and we cover 1,400+ MGAs. Coverage of agencies, brokers and reinsurers is growing.
Does DealSurface have an API or MCP server?
Yes. Every plan includes a REST API and an MCP server, so AI agents such as Claude and ChatGPT can research prospects and buying committees directly.
What if my go-to-market problem isn't something the platform solves yet?
Reach out anyway. DealSurface exists to solve the hardest go-to-market challenges in insurance, and we've probably dealt with yours. We're here to serve this complex and fascinating industry.
Hard GTM problem in insurance? Talk to the founders.
Even if the platform doesn't solve it yet. We've probably dealt with it, and we reply the same day.