DealSurface
Your reps are They should be closing.
DealSurface matches you with prequalified opportunities, then positions you for closure with strategy and a map of the buying committee.
Some of the companies we cover
- State Farm
- UnitedHealthcare
- Berkshire Hathaway
- Allianz
- Progressive
- Elevance Health
- AXA XL
- Allstate
- Aetna
- Liberty Mutual
- MetLife
- Cigna
- Munich Re
- Chubb
- New York Life
- Travelers
- Prudential
- Centene
- Northwestern Mutual
- Zurich
- USAA
- Humana
- Nationwide
- MassMutual
- Swiss Re
- Kaiser Permanente
- AIG
- HCSC
- Tokio Marine America
- Principal
- American Family Insurance
- Florida Blue
- The Hartford
- Lincoln Financial
- Farmers Insurance
- Guardian
- CNA
- Pacific Life
- Auto-Owners Insurance
- John Hancock
- Molina Healthcare
- Crum & Forster
- Sun Life
- W. R. Berkley
- Corebridge Financial
- Great American Insurance Group
- Equitable
- Markel
- Transamerica
- Cincinnati Insurance
- Mutual of Omaha
- Arch Insurance
- Aflac
- Everest
- Unum
- AXIS Capital
- Globe Life
- RenaissanceRe
- Brighthouse Financial
- PartnerRe
- Jackson
- RGA
- Voya Financial
- SCOR
- CNO Financial
- Hannover Re
- Athene
- Old Republic
- Sentry
- Western & Southern
- Erie Insurance
- Penn Mutual
- Sompo
- National Life Group
- QBE
- Protective
- AAA Insurance
- Securian Financial
- The Hanover
- Primerica
- MAPFRE
- Midland National
- Kemper
- OneAmerica
- Mercury Insurance
- TruStage
- Amica
- Ameritas
- COUNTRY Financial
- Security Benefit
- Shelter Insurance
- Symetra
- Beazley
- Assurant
- Federated Insurance
- Blue Shield of California
- RLI
- Highmark
- ProAssurance
- Starr Insurance
Take back control of your revenue growth with:
See every company that needs your product — ranked.
Your pipeline is built from companies you already know. What about the ones you don't? DealSurface scans entire industries and ranks companies by purchase intent — using evidence of real pain, not topic-level web traffic.
- Discover companies you never had on your radar
- DealScores rank prospects by real purchase intent
- Buying signals flag accounts in active buying mode
Pursue as a high-priority target. Leadership is explicitly investing in AI for claims-system modernization to improve casualty outcomes.
Lead with a casualty profit-improvement narrative: help operationalize stated priorities around claims adjudication.
Selective already has meaningful internal capabilities (predictive modeling, in-flight claims platform modernization), so the sales motion must prove incremental lift.
Know exactly what to say before the first call.
Every prospect has a story — budgets, pain points, strategic priorities. DealSurface positions your product inside that story, backed by traceable citations from real source documents.
Your reps walk into every conversation knowing the opportunity, the objection, and the proof.
Find your buying committee. Get to “yes” faster.
DealSurface maps every stakeholder at your target account and assigns the roles that actually close deals — Economic Buyer, Champion, Decision Maker, Evaluator, and the Blockers you need to navigate around.
Every assignment is backed by real evidence, so your reps work the full MEDDIC committee with conviction from day one.
- Every MEDDIC role mapped to a real person on the org chart
- Champions and Economic Buyers ranked by cited evidence
- Blockers flagged before they stall your deal
Zero friction
Up and running in minutes, not months.
No procurement cycles. No implementation projects. No training sessions. Just describe your product, and start seeing impact same-day.
The fastest path to more deals.
No IT tickets, no integrations, no training. Tell us what you sell and the pain it solves. We handle the rest.
We speak your stack.
Use your existing CRM — or connect HubSpot and Salesforce for two-way sync. DealSurface surfaces intelligence where your reps already work.
Intelligence for the AI Era.
Plug DealSurface into your agentic workflows with our MCP server, OpenClaw plugin, or REST API. Top-tier prospect intelligence, available everywhere.
ChatGPTStop guessing. Start closing.
GTM intelligence gets more deals done faster. DealSurface gets you there in just a few minutes.
Frequently asked questions
More in pricing, the API and MCP docs and about DealSurface.
What does DealSurface do?
DealSurface builds ranked, product-specific sales pipelines for vendors selling into insurance: which companies to engage and why, the stakeholders relevant to your solution, and what message to deliver. Every recommendation is backed by evidence from authoritative sources.
Why do horizontal sales tools struggle in insurance?
They usually lump the whole industry into one "insurance" category, and their filters don't match how the market works: carriers, MGAs, agencies, brokers and reinsurers, each writing different lines of business in different state markets. DealSurface models that structure so you can find the right companies and the right people at them.
I already use Apollo, Clay, HubSpot or Instantly. Is DealSurface still a good fit?
Yes. DealSurface complements all of them: it tells you which insurance accounts need your product, who to reach and what to say, while those tools handle contact data, enrichment, CRM and sending.
Who is DealSurface not for?
Very large enterprises, B2C sales teams, and teams that are happy with their existing horizontal sales tools.
How long does it take to get started?
A few minutes. Tell us what your product does, share a link to your marketing materials and who you sell to, and you'll have a list ranked by proven need in under an hour, with outreach possible the same day.
How much does DealSurface cost?
Plans start at $10,000 per year and are priced by market size and number of products, not seats. Every plan includes API and MCP access plus credits for AI outreach drafting and premium data enrichment.
What data is DealSurface built on?
DealSurface draws on LinkedIn, statutory and regulatory filings, Department of Insurance documents, earnings calls, press releases, ratings agencies, trade publications, conference talks, web data, news and more, so every prospect comes with evidence you can check.
Which insurance companies does DealSurface cover?
Carriers are our deepest coverage today, with 6,600+ classified carriers, and we cover 1,400+ MGAs. Coverage of agencies, brokers and reinsurers is growing.
Does DealSurface have an API or MCP server?
Yes. Every plan includes a REST API and an MCP server, so AI agents such as Claude and ChatGPT can research prospects and buying committees directly.
What if my go-to-market problem isn't something the platform solves yet?
Reach out anyway. DealSurface exists to solve the hardest go-to-market challenges in insurance, and we've probably dealt with yours. We're here to serve this complex and fascinating industry.